EP 21: Enlightenment: Gaining Insight and Understanding Into You and Your Clients
Back in the 17th and 18th century there was a period called enlightenment, and there were men that were famous for their viewpoints and how they saw the world at that time.
When I say Enlightenment, I don’t mean that!!
I’m talking about pure understanding and insight.
Understanding about who you are as a person.
Who your ideal clients are as people.
And how that understanding gives you insight into how that pushes your business forward.
There’s an old saying, “when you know better, you do better” well…
I’m taking that to the next level.
When you know better, you serve better
Learn. Understand. Teach.
You and your clients are people, there are things that motivate you, sadden you, empower you and drive you. When you can understand why this is important as an entrepreneur and how it affects you and your business, you just might pay a little more attention and take the time to learn more about who it is you are trying to serve and how you can do better to connect with them.
Enjoy the show!
